What a celebrity endorsed perfume says to me is:
1) With this perfume I'm trying to convince you that you will have a life like mine (the celebrity)
2) This is how I, the celebrity, smell and now you can smell like me
And why would I want to smell like another person? Why do I want to look at Beyonce, wonder what she smells like, and purchase her bottled up bath water? I want to smell like a beachy sunrise or a rose petal or crushed vanilla bean- not a human being!
This is so utterly disturbing to me.